Cost calculator
What does it cost to run sales on the official WhatsApp API?
There is no universal flat price. Your real cost combines platform subscription, messages priced by category and destination, AI usage, and optional services. Enter current rates instead of relying on a stale table.
The four cost layers
Separate each component before comparing vendors.
- ✓Software: dashboard, catalog, team, automation, and support.
- ✓Meta: delivered messages, category, and recipient market.
- ✓AI: tokens, credits, or usage included in the plan.
- ✓Operations: onboarding, integrations, phone number, consulting, and human service.
Why the estimate changes
Categories, service windows, destination, volume, and commercial rules can change the total. Check the official rate card and provider dashboard before approving a budget.
How to compare proposals
Require every proposal to show the same assumptions.
- ✓Message volume by category, not only conversations.
- ✓Limits for users, numbers, chatbot sessions, and AI.
- ✓Add-ons, taxes, currency conversion, and adjustments.
- ✓Cost to export data, cancel, or switch provider.
Model your monthly cost
Enter current Meta/provider rates. No rate is filled automatically.
Marketing
Utility
Authentication
Service
Estimated total
Verify current rates
Want to model your real message volume?
The pilot separates software, messaging, and AI cost before a commercial proposal.
Request a cost review